Our Story OLD

Brian and Lea


We're from Iowa, live in Minnesota, and visit California every chance we get. With a toddler at home and a newborn on the way, every day’s a new adventure!

Lea has a background in apparel design and development, while Brian has a background in strategy and operations. After developing 20 years of cumulative experience in the retail industry from brands that include, Banana Republic, Lucky Brand, Christopher & Banks, and Target, we decided to combine our complementary skill sets and mutual passions to launch a new brand of activewear to inspire everyday people to live well and get fit.


Zuma was our favorite beach in Malibu when we lived in Southern California. It's where we met friends on the weekends, learned to surf, and even swam with dolphins in the wild! When we go to our "happy place" in our minds, we go to Zuma Beach, and the predominant color is Blu


At Zuma Blu, we're dedicated to building your confidence. 

We all have dreams. Some of us pursue them while others play it safe. Confidence empowers us to make decisions out of strength and not fear, which sets us on the path to pursue the best possible version of ourselves. 

Confidence turns down the volume on the voices of judgment and amplifies the voices of encouragement. We want to be a voice in your mind that inspires you to pursue your dreams and live a life that constantly inspires you. That may come in the form of body confidence in some or even the confidence to try your first triathlon! 

Because confidence-development begins in adolescence, we believe bully-prevention programs can help lay a solid foundation of confidence for our kids and future generations. That’s why we'll give 10% of our annual profits to school programs that help build confidence in kids to foster kindness, acceptance, and inclusion. Along the way, we'll team up with special programs for some extra love.


We believe that when you look good, you feel good. And when you feel good, you can achieve great things - like getting fit! It's a cyclical process that draws you into an upward spiral. #spiralup

FIT: On average, we developed more than a dozen fit samples for each style - tweaking, perfecting, driving our pattern maker absolutely nuts!

FORM: Because style is personal and it changes with your mood, we offer a range of prints designed for mix-and-match outfitting across the assortment.

FUNCTION: Our Performance line was designed with concealed functionality to prepare you for whatever may come. From performance-boosting fabrics to laser cut details and pockets galore - even details you’ll never see and designed to never feel - each garment is a true labor of love that will leave you wanting for naught.

We want to create a brand that makes your life a little easier and the world a little bit better place to live. If you have any thoughts about how we might improve on that, please feel free to drop us a line on our Contact Us page, or by chat on the bottom-right of your screen. We look forward to hearing from you!


Brian + Lea Leopold
founders | partners | spouses | parents | dreamers | soul mates | friends