Our Story

Brian and Lea
Brian and Lea Leopold, Founders



The story of Zuma Blu has been a wild ride.

We launched in Spring 2015 as Lift Cyclewear, with a mission to reinvent the traditional cycling kit with yoga-inspired styles, designed for the everyday cyclist - a group that makes up 80% of riders, and is almost completely ignored by the leading cycling brands.

Following our customers' lead, we rebranded to Zuma Blu Fitness Apparel in Spring 2017, dedicated to developing an expanded assortment based on direct feedback from our customers, and to better integrate ourselves into our local community and support programs for social change.

Today, we're excited announce the upcoming launch of our fourth collection, ZB BLK. No spoilers, but you haven't seen anything like this from us before... ;)

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Brian + Lea
founders | partners | spouses | parents | dreamers | soul mates | friends